Built by Producers. Not packaged for them.
Ag Care Connect is being built by producers, alongside others who live and work in agriculture every day.
This isn’t therapy. It isn’t a campaign. And it isn’t about fixing you.
It’s about checking in early — before stress, isolation, and pressure quietly pile up.
You decide how much you engage, when, and with who.
Producer-built
Shaped and guided by farmers, ranchers, fishers, and ag workers across Canada — grounded in lived experience, not assumptions.
Practical, not clinical
Tools you can use on your own, with a peer, or to support someone else. No appointments. No diagnoses. No pressure.
Grounded in real pressures
Financial strain, family stress, weather, markets, isolation — none of it is ignored or oversimplified in this work.
What you’ll find here
Practical tools you can use on your own, with someone you trust, or when you’re worried about someone else.
You’re the expert on what works for you.
Take what fits. Leave what doesn’t.
Currently in pilot
A grounding tool when things feel heavy.
A farm-informed reflection and planning tool to help you slow things down, notice what’s piling up, and figure out next steps — on your terms.
Coming 2026
A simple way to START a check in.
A five-step conversation guide designed for everyday moments — in the truck, the barn, the kitchen, or the yard.
Useful whether you’re checking in with yourself or someone else.
Why this approach works
Most support shows up too late — or doesn’t fit the realities of agricultural life.
We’re building Ag Care Connect around small, practical ways to check in and stay connected, before stress and isolation quietly pile up.
Early check-ins matter
Stress doesn’t arrive all at once — it accumulates.
Simple, early check-ins help reduce isolation and catch things before they reach a breaking point.
Peers are often the first line of support
We’re more likely to talk to someone who understands the work, the seasons, and the pressures — not someone who needs it explained.
Built by producers = used by producers
When tools are shaped by lived experience, they’re more practical, relevant, and trusted.
This work stays grounded because producers remain involved as it grows.
Choose how you want to connect
There’s no one right way to use Ag Care Connect. Start where it feels easiest — or just take a look around.
Check in with
yourself
Simple tools to help you notice how things are going — before they pile up.
Private. Self-guided. No expectations.
Connect with a peer
Connection with peers matters.
Sometimes that’s a trusted neighbour, family member, or someone else who understands the work and the pressure.
TapRoot includes resources that can help you think through who those supports are — and where to turn when you’re not sure.
Supporting someone else
If you’re worried about someone, you’ll find practical ways to check in and start a conversation — without trying to fix them.
Sometimes noticing and staying connected is the most important step.
Conversation tools are being developed and will be added here.
You don’t have to do this all at once
Ag Care Connect is here when it fits — today, later, or simply as a place to get oriented.
Take what’s useful. Leave what isn’t. Come back when something fits.
Ag Care Connect Named Semi-Finalist in National Producer Mental Wellbeing Initiative
Ag Care Connect is honoured to be selected as a semi-finalist in the Producer Mental Wellbeing Initiative, funded through Agriculture and Agri-Food Canada.
This national initiative recognizes innovative approaches that strengthen mental wellbeing, reduce stigma, and support producers across Canada through early intervention, community connection, and culturally relevant tools.
Ag Care Connect is a semi-finalist of the Producer Mental Wellbeing Initiative, funded through Agriculture and Agri-Food Canada.
Learn more about the Producer Mental Wellbeing Initiative
Ag Care Connect is an initiative of Life Voice Canada Inc., developed alongside producers and agricultural communities across Canada.
Land acknowledgement
We acknowledge that Ag Care Connect operates on lands that have long been stewarded by Indigenous Peoples across what is now known as Canada.
We recognize the enduring relationships Indigenous Nations have with these lands, waters, and food systems, and the responsibilities that come with working in agriculture and land-based communities today.
As people working and living in agriculture, we commit to listening, learning, and building relationships rooted in respect, reciprocity, and care.
Ag Care Connect
Support, connection, and early check-ins for people in agriculture.
Built by producers, alongside those who understand the work.
Good to know
Ag Care Connect is not a crisis service or medical provider.
If you are in immediate danger, contact local emergency services by calling 911.
If you need talk support, you can reach:
Farm Crisis Canada: 1-866-FARMS01 (327-6701)
Available 24/7, 365 days a year.
Suicide Crisis Helpline: 988 (call or text)